Wolfgang Jarnach photographed by his brother Clemens in Oxford 2019
Wolfgang was born in Germany, where he gained his Abitur in 2006. He studied Fashion in Munich and later on gained his master’s degree in London, UK. In 2012, while working on video and stage outfits for British Pop Bands like Florence & the Machine or The XX, he was also responsible for spreading social media content in collaboration with all partners like Sony Music, Coachella Festival and Swarovski. Intrigued by this he came back to Munich to work in the field of online marketing for clients including SOS-Kinderdorf and FIFA Football Technology & innovation, as well as FIFA eSports. The last seven years he spent on investigating how people behave online, what they search for, if they interact with
advertisement, what their user journey looks like and how they use websites.
At the same time Wolfgang is a fashion entrepreneur. Back in 2010 he created his first Pop Up shop with his own collection of shirts and trousers for man and woman in Munich. Later he found the outdoor jacket brand w’lfg’ng in 2014. His experience does not only include the development of the collections and the production in Asia, as well as the development of an Europe wide sales network, but also the brands Online shop including online marketing and web analytics.